Suggested Digital Marketing Four-Year Academic Plan
Students should use Academic Planning on the to schedule courses and track degree progress, following consultation with their academic advisor.
Please consult with your academic advisor prior to course selection.
*Requirement may change for transfer students. Consult your academic advisor for more information.
| Semester 1 | Credit Hours |
| BANA 130: Essential Business Computations | 3 |
| BUSP 101: Business Matters | 3 |
| General Education Required Course (History) | 3 |
| ENGL 101: Critical Thinking and Writing | 3 |
| PHIL 140: The Examined Life | 3 |
| TS 100: Business Transitions | 1 |
| Semester 2 | Credit Hours |
| BANA 251: Software for Business Analytics | 3 |
| ECON 202: Principles of Economics | 3 |
| ENGL 102: Research and Writing | 3 |
| MATH 135: Statistics/BANA 130: Essential Business Computations | 4 |
| COMM 101: Speech Fundamentals | 3 |
| Semester 3 | Credit Hours |
| ACCT 210: Financial Accounting | 3 |
| ENGL 224: Professional Writing and Communication | 3 |
| MKTG 251: Digital Commerce | 3 |
| MGMT 223: Legal Environment | 3 |
| RELST 202: Theological Foundations | 3 |
| Semester 4 | Credit Hours |
| ACCT 211: Managerial Accounting | 3 |
| MGMT 330: Diversity in Organizations | 3 |
| BUSP 201: Achieving Career Excellence | 3 |
| MKTG 300: Principles of Marketing | 3 |
| General Education Required Course | 3 |
| Semester 5 | Credit Hours |
| BANA 320: Operations Management | 3 |
| FINC 300: Principles of Finance | 3 |
| MKTG 311: Managing Service Excellence | 3 |
| MKTG 350: Digital Marketing | 3 |
| General Education Required Course | 3 |
| Semester 6 | Credit Hours |
| MKTG 355: Social Media Marketing | 3 |
| MKTG 361: Digital Marketing Research and Metrics | 3 |
| MGMT 380: Business Ethics and Society | 3 |
| MKTG 370: Persuasive Technologies in Marketing | 3 |
| General Education Required Course | 3 |
| Semester 7 | Credit Hours |
| MKTG 380: Marketing Strategy | 3 |
| General Education Required Course | 3 |
| Elective or course for minor/2nd major | 3 |
| Elective or course for minor/2nd major | 3 |
| General Education Required Course | 3 |
| Semester 8 | Credit Hours |
| Elective or course for minor/2nd major | 3 |
| Elective or course for minor/2nd major | 3 |
| Elective or course for minor/2nd major | 3 |
| Elective or course for minor/2nd major | 3 |
| General Education Required Course | 3 |